Marlie AI Pricing (2026): What Will It Really Cost an Auto Detailing Shop?
Marlie starts at $49/month, but call volume and the workflow you need matter more than the headline price. Automatic booking starts on Standard at $99/month, while higher tiers lower the overage rate and add deeper routing, data and integration features.
Fast answer: Basic is the lowest-cost way to answer calls and capture messages. Standard is the practical first plan for many detailers because it adds booking, availability checks, rescheduling and call transfer. Pro and Premium become cheaper on pure minute economics as call volume rises, even before their extra workflow features matter.
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Marlie AI Plans & Published Pricing
| Plan | Monthly price | Included minutes | Overage | Important capability boundary |
|---|---|---|---|---|
| Basic | $49 | 250 | $0.35/min | 24/7 answering and messages; no automatic booking |
| Standard | $99 | 500 | $0.35/min | Booking, live availability, rescheduling, transfer to one number |
| Pro | $199 | 1,000 | $0.30/min | Knowledge base, custom fields, checkout links, advanced routing |
| Premium | $399 | 2,000 | $0.25/min | Multi-location, dedicated account manager, custom CRM integrations |
On mobile, swipe inside the table to compare all columns.
Marlie currently says there are no long-term contracts and plans can be canceled anytime. Enterprise pricing is custom.
Real Monthly Cost by Call Volume
The subscription is only part of the cost. Once usage passes the included minutes, Marlie bills additional minutes at the plan's published overage rate.
| Monthly answered minutes | Basic | Standard | Pro | Premium |
|---|---|---|---|---|
| 250 min | $49 | $99 | $199 | $399 |
| 500 min | $136.50 | $99 | $199 | $399 |
| 700 min | $206.50 | $169 | $199 | $399 |
| 1,000 min | $311.50 | $274 | $199 | $399 |
| 1,200 min | $381.50 | $344 | $259 | $399 |
| 2,000 min | $661.50 | $624 | $499 | $399 |
| 2,500 min | $836.50 | $799 | $649 | $524 |
Illustrative math using the current published monthly subscription and overage rates only. Taxes, telephony edge cases, add-ons, discounts, integration requirements or future pricing changes are not included.
When Does a Higher Marlie Plan Become Cheaper?
On pure minute economics, the plan breakpoints arrive sooner than the included-minute labels might suggest:
- Basic → Standard: at roughly 393 minutes/month, Basic plus overage reaches about $99. Above that point, Standard is already cheaper before considering its booking features.
- Standard → Pro: at roughly 786 minutes/month, Standard plus overage reaches about $199. Above that point, Pro becomes cheaper on subscription + minutes alone.
- Pro → Premium: at roughly 1,667 minutes/month, Pro plus overage reaches about $399. Above that point, Premium becomes cheaper on subscription + minutes alone.
Which Marlie Plan Fits an Auto Detailing Business?
Basic — call coverage, not automated booking
Basic fits a shop that mainly needs every call answered, questions collected and summaries sent to the owner. It can make sense when the owner still wants to personally approve and schedule every job.
Standard — the practical first look for many detailers
Standard is the first plan with automatic appointment booking, live availability checks, rescheduling and transfer to one number. For a solo mobile detailer or coating shop trying to stop losing calls while working, this is the most important plan boundary.
Pro — when callers need deeper answers and routing
Pro becomes relevant when the AI needs a knowledge base, custom post-call fields, more sophisticated transfers or secure checkout links. It also includes 1,000 minutes and a lower $0.30/minute overage rate.
Premium — high-volume or multi-location
Premium includes 2,000 minutes, drops overage to $0.25/minute and adds multi-location support, a dedicated account manager and custom CRM/line-of-business integrations. It is less about a solo shop and more about operational scale.
Marlie + Urable: Think in Total Workflow Cost
Marlie publishes a dedicated Urable integration for detailing and coating shops. That can let the receptionist qualify callers, check availability and place bookings into an Urable workflow.
But Marlie does not replace the CRM. A shop using both should budget for:
- the Marlie plan,
- any minute overage,
- the separate Urable subscription, and
- the operational cost of maintaining accurate services, durations, availability, service-area rules and escalation logic.
That combined cost can still make sense if phone leads are valuable, but the correct comparison is against recovered gross profit — not against the $49 headline price alone.
Trial & Billing Checks Before You Subscribe
Marlie's current site advertises a 14-day free trial. Its signup messaging says eligible new customers add a card with $0 due at checkout. Before activating, confirm the current trial eligibility, billing start, included usage and cancellation terms.
During the trial, test five real scenarios: a routine maintenance detail, a high-ticket ceramic/paint-correction lead, an out-of-area mobile request, a fully booked day and a caller asking for a human. Those tests reveal more than a generic demo call.
Affiliate link. DetailerFit may earn a commission from a qualifying Marlie signup, at no extra cost to you.
Compare Marlie With Other AI Front-Office Options
Marlie is strongest when a shop wants a dedicated phone/front-desk layer, especially around an existing CRM. If you want a broader bundle with phone, SMS, web chat, automations and a lightweight CRM in one subscription, compare My AI Front Desk as well.
Frequently Asked Questions
How much does Marlie AI cost?
Marlie currently publishes Basic at $49/month, Standard at $99, Pro at $199 and Premium at $399. Each tier includes a monthly minute allowance and charges overage after that allowance.
Which Marlie plan books appointments?
Standard is the first published plan with automatic booking, real-time availability checks and rescheduling. Basic answers calls and takes messages but does not include automatic appointment booking.
What happens if I exceed the included minutes?
Basic and Standard publish $0.35 per additional minute, Pro $0.30 and Premium $0.25.
Which plan is cheapest around 700 minutes?
Using current published subscription and overage rates only, Standard is about $169 at 700 minutes. Basic is about $206.50, Pro $199 and Premium $399.
Does Marlie replace Urable?
No. Marlie is a receptionist/front-office layer. Its Urable integration can connect calls and bookings into Urable, while Urable remains the CRM and operations platform.
Official Sources
Official Marlie AI pricing
Marlie AI + Urable integration
Marlie AI homepage / current trial messaging
Last verified September 20, 2026. Pricing, included minutes, plan features and trial terms can change. Confirm current terms directly with Marlie before subscribing.